Only through experience, consumers will form expressions and exchanges, and then let the brand become more aware of its users. 3. Tmall forms an authoritative impression the declaration of idols, the release of consumption data, the creation of online and offline commodity lists, etc. Are all aimed at sorting out tmall's authoritative image, and once you have formed an authority in the minds of consumers, it may be other competitors. When defeated. 38 queen's day is like this. Tmall uses the idol's video of women's power to allow consumers to identify with the views of women's power under the leadership of idols, and then identify with tmall. Yesterday (march 19) morning, xin shixiang swiped the screen again. What swiped the screen was not a marketing event, but a leek-cutting model that was considered to be a knowledge pyramid scheme. The negative voices are the same as the marketing of xinshixiang before, and they are getting more special email list more intense: xinshixiang is shameless, knowledge payment is not enough, distribution micro-commercialization is politically incorrect, and you are fooled by leeks. Opinion took a dramatic and rapid turn from positive to negative in the early days. There was also a hotly debated incident of paying for knowledge. After gaining fame in world war i and capturing 250,000 paying users and having 50 million fans, xue zhaofeng, the “internet celebrity professor” of peking university, resigned from peking university, and the column also removed the words peking university. The reason behind it or because ——doubts about xue zhaofeng’s identity as a professor at peking university. Zhang wei's marketing class is not allowed in the rivers and lakes, and xue zhaofeng's economics class is not allowed in the temple (upper knowledge class), this knowledge marketing is a bit tricky. 1. Knowledge marketing of recruiting black people, you are not knowledge if you wear a vest since the rise of knowledge payment in 2016, it is only 2 years old.