Avoiding changing your IP address since new addresses with no history have stricter thresholds. Take a look at what emails have gone straight to your junk folder in your email application - what was wrong with those emails? Look at 'out of office replies' and see if they give you more information such Buy Email Database as job title that you may not have in your database. 7. Measure Email marketing is the most measurable marketing tactic. Measurement is typically split into the following categories: • Send: number sent, number delivered, number bounced. • Performance: open and click through rates, number of unsubscribes and forwards.
(You can also check your web analytics to see if emails have generated more visits to your site and to see what else visitors looked at to help understand their interests). • Conversion: action taken Buy Email Database and sales. Record results and continue to test and analyse every email campaign. A direct sale is not often expected in the B2B market, that will often require a follow-up by phone or face to face. The Direct Marketing Association's National Email Benchmarking Report states that the Buy Email Database average open rates in 2008/9 were 19% for retention emails and 14% for acquisition emails.
Click through rate averages vary from 6% - 8.8%. There are some great success stories with email marketing techniques increasing customer conversion of online quotes by over 70%. Buy Email Database However, it is a good idea to try and find metrics for your own industry and to establish your own internal benchmarks for email marketing by carefully recording and analysing results.